Marketing

This program focuses on value-based sustainability marketing which is becoming critical to today’s business organizations. It provides understanding about how responsible marketing can spur innovation, develop green products that retain a green lifecycle, and create credible and transparent communications while making a positive net impact on the planet. Students learn how socially-conscious branding makes an organization look good while doing good.

About the Program

The MBA program offers the Marketing concentration:

Course Requirements and Recommended Sequence for Completing Each Course in the Program (36 credit hours):

MBA 501: Leadership Issues in Management
MBA 505: The Socially Conscious Economy
MBA 554: Integrated Project Management
MBA 561: Financial Reporting and Statement Analysis or MBA 511: Fundamentals of Financial  Accounting
MBA 571: Managerial Accounting and Professional Ethics
MBA 601: Marketing and E-Commerce or MBA 631: Global Marketing
MBA 602: Operations Management
MBA 603: International Business and Globalization
MBA 605: Management Issues for Human Resources
MBA 631: Global Marketing
MBA 632: Managing Creative People
MBA 651: Strategic Management

If students have questions about the graduate admissions process or required application forms, they should contact the Office of Graduate Admissions at 440-646-8119.


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